Nutrional Advice

As a pet owner, you already know the massive amount of choice that is available when choosing a diet for your pet.

As a member of your family, your pet deserves the best. Large commercial dog food companies spend millions on advertising and brand awareness. This doesn’t always mean the quality of their food matches their desire for you to buy it.


When looking at a pet food label, it is required by international standards to include such as ingredients, direction and description and typical analysis. The ingredients list must be listed in descending order by weight.

The broad terms on packaging can be misleading;

“Rich in Chicken” means the food needs to have a minimum of 14% meat

“With Chicken” means the food needs to have a minimum of 4%

“Chicken Flavour” means the food needs to have no chicken in at all!

What to look out for

Research suggests that dogs are omnivores with a natural and undeniable carnivorous bias. Meaning they have the ability to digest carbohydrates but genetically their bodies are optimised for eating meat. Undeniably they prefer it and its good for them! So why are so many commercial foods cereal based? Cost mainly. It’s cheaper to manufacture a lower meat food, or mix meat with meat derivatives, mainly the waste parts of animals, including hair, beaks, hooves and even testicles!

The first ingredients on the list are the main one. Look out for meat here, ideally not meat ‘derivatives’.


We are seeing more and more pets with allergic problems. This may be skin or digestive. Many commercial pet foods available have common, cheap ingredients like chicken, beef and rice. Dogs can develop allergies like people can. We stock a range of foods that are wheat and gluten free with novel proteins like venison and salmon that are low-allergen.

If your pet has had an allergy confirmed by your vet, or experience tells you their sensitivity, we can help find a food that is suitable. If we don’t have it in stock we can order it in or recommend accordingly.